Established in France 1920, the Payot name is one that entails both history and tradition. Continuing to lead the way in the innovation stakes, this forward-thinking brand is the vision of Nadia Payot, a doctor who wished to use her medical knowledge to enhance women’s natural beauty. We uncover the history behind the brand and take a look at some of their best selling products…
The History
Born in 1920 of the extraordinary vision of one woman, Payot is a cosmetic brand with an international reputation. Ahead of her time, Nadine Payot became one of the first female doctors involved in the women’s right movement, demonstrating her commitment to medical, scientific and herbal expertise in skincare. Understanding the importance of preserving the skin’s natural beauty and youth, she began to develop and introduce her clients to innovative facial exercises which form the foundation of the 42-Movement Massage, still performed today.
Realising the effects of her techniques, Nadine went on to create a unique line of beauty treatments, opening her first Parisian Beauty Institute in 1925. Born out of this creative period is one of the most iconic skincare brands that continue to lead the way in the innovation stakes. Today, the brand boasts an impressive repertoire with a presence in over 70 countries worldwide.
The Philosophy
Dedicated exclusively to skincare, Payot are a brand whose ethos is to support women from one generation to the next. Offering a unique alchemy between innovative formulas from the latest scientific advances and the sensoriality experience of their products, the brand believes that every woman’s beauty can be revealed in the privacy of her own home.
Firm believers that the Payot experience is about giving women an active role in their own beauty regimes, Payot’s philosophy is that knowledge should be shared.
https://www.beautyexpert.com/blog/in-the-spotlight/in-the-spotlight-payot/
